As a Business User, you know that near-time information is becoming a critical tool that allows you to execute faster, for greater savings, and in new ways. And you
know how to leverage this tool - to create new products and features for increased top-line growth, and to re-engineer business processes for cost reduction.
For instance, if you were able to refresh your active business intelligence five times a day instead of once overnight, could you use that edge in ways that provided
real business advantage? Sure, it all depends on the nature of your marketplace or operations... but independent of what you’ve been told, you CAN have more data
more often and therefore do more with it.